Exhibition Participation Brief

Tell us about your vision

Complete this brief so our team can design, produce and build an exceptional exhibition experience for you.

Answers saved automatically
Step 1 of 7
Event Info
Booth & Space
Zones & Activation
Content
Creative Direction
Competitors & References
Logistics & Hospitality

Fields marked ✦ are required

Section 01
Event General Information
Tell us the basics about the event and your participation.

Enter your booth size — the budget ranges below will calculate automatically.

SAR 2,500 – 3,500 / sqm Enter sqm above
SAR 3,500 – 5,000 / sqm Enter sqm above
SAR 5,000 – 7,000 / sqm Enter sqm above
SAR 7,000 – 10,000 / sqm Enter sqm above
Section 02
Booth & Space Requirements
Physical space details and structural requirements.
🗺
Upload floor plan
Include booth dimensions if available
🎨
Upload brand guidelines
PDF, AI, EPS, ZIP — typography will follow your brand guidelines
Section 03
Booth Zones & Activation
Select each zone your booth will include — each expands for specific details.
Reception / Welcome Area▼
Hero / Main Attraction▼
✦ ImpressIV will design and create this hero element for you. Describe what it needs to achieve so we can bring the right concept.
Meeting Rooms / Pods▼
Mock-up / Product Display▼
cards will appear below for each one
Activation Zones▼
cards will appear below for each one
Stage / Presentation / Workshop Area▼
Hospitality / Coffee Bar▼
VIP Lounge / Majles▼
Employee / Staff Room▼
Storage▼
Specialised Zones

Add any additional or custom zones not covered above — technology activations, immersive experiences, branded installations, etc.

Zone Name Zone Details Priority Technology Type Upload / Link
Sister Company / Partner Space
Section 04
Content
Content production scope and new initiatives to showcase.
ImpressIV Content Production Scope

Select all that apply and specify quantity for each.

Content TypeQuantityNotes
Motion graphics / animations
Video documentation
Photography
Presentation design (PowerPoint / Keynote)
Copywriting & messaging
Digital / interactive content
Social media assets
Print collateral
Section 05
Creative Direction & Mood
The look, feel and atmosphere you are going for.
✓
Clean
Minimalist
✓
Future
Futuristic
✓
BOLD
Bold
✓
Luxury
Luxury
✓
Natural
Natural
✓
Raw
Industrial
✓
Warm
Warm
✓
Corp
Corporate
✓
Heritage
Heritage
✓
Fun!
Playful
✓
HI-TECH
High Tech
✓
♻ Green
Sustainable
No colours selected yet

To design something that feels true to your brand, we need to understand your visual world. Upload anything that captures the atmosphere, energy or aesthetic you are drawn to — campaigns, spaces, textures, photography, packaging, anything at all.

🖼
Upload mood board images
JPG, PNG, PDF
Section 06
Competitors & Visual References
Who you are up against and what impresses you.
❤
Upload inspiration images
Booths, interiors, campaigns — anything that captures the feel you want
Section 07
Logistics & Hospitality
Staffing and on-booth hospitality requirements.
On-Booth Hospitality
ItemQty / dayNotes
Branded Chocolate
Chocolate (standard)
Dates
Saudi Coffee (Qahwa)
Coffee Station with Barista
Tea
Water
Juices
Catering Canapés
Lunch for Employees

Client Brief

Prepared by ImpressIV